«I BELIEVE IN STRENGTH, SENSUALITY AND FREEDOM OF THE SPIRIT... IT’S THE NEW SEX, DRUGS AND ROCK N’ROLL»

The fascinating journey of Alina German began in 2002, while working as the principal stylist on a number of high profile music videos, film and television shows.

Her natural creativity and visionary aesthetic, not only amazed her clients, but captured the attention of celebtrities and the social elite. As the demand gor her custom creation grew, Alina decided to pursue her lifelong dream of creating her own line.

It was like a wakeup call. I got to the point where I’d be on set for 4am call times, wrap at 6pm and then work late at night on custom creations.Between all this I still found time to sketch for collections that I knew one day I’d create.

«FASHION HAS ALWAYS BEEN MY CALLING»

Her first collection - «Footprints» debuted in 2004 to sensational reviews. Her usage of provocative imagery, coupled with intricate detailing was applauded by fashion critics and written about in numerous fashion publications. Her collection debute was unlike most new designers, as Alina enlisted her high profile model friends ( Svetlana Kudinova, Anna Jukova, Naomi Campbell) to walk the runway.

Never one to «stay in her lane» and fueled by the success of her subsequent collections, Alina opens CAVIAR, a multi-brand boutique stocking luxury apparel and accessories including her own. Located in St Petersburg downtown, the retail store becomes a destination for fashion aficionados.

«I’d call my design sensibility»

While the provocative nature of Alina’s core creativity still remained, the designer’s signature style of rebellion and agression, soon gave way to a more exaggerated feminine silhouette with clean architectural-like lines. In 2010 Alina German debuted her Fall/Winter collection at the Paris International Exhibition - ZipZone. The show received rave reviews and Alina received orders for boutiques in the US, Kuwait and Asia. 

In 2011 Alina’s SS11 cjllection was shown at the Salon in Paris Tranoi, as well as in Tokyo and New York. In true Alina German style, she simultaneously graduated from the prestigious school of Central Saint Martins in London and presented her SS13 collection .


The brand had great success after a bombastic event - Lady Gaga appeared in Alina German dress during her visit to Russia on her World Tour 2012. Since that time Alina German brand is in must-have list of the most prestigious multi-brand stores all over the world.

The SS13 and FW13 collections are high-rated at Showrooms in Paris, New York, London, Moscow, ecc. 

Since 2013 the brand cooperates with the largest pret a porter multi-brand chain Intermix and now is presented in the USA and Canada.

The same year Alina signs a contract with large retail chain in Russia - Bosco Group. 

In 2014 Alina creates a capsule collection for the Cannes Film Festival and now The SS14 CN by Alina German is presented at the Cannes to the stars and their agents.

Nowadays the designer already has a successfully developing brand, experience in costume design on TV, movie and theatrical performancies - and this is just a little part of aims, which Alina German is concentrated on.